It's for: Low and mid-handicappers. Jesse Ortiz, COO and chief designer: "I realized after two seasons of Tour events that the hybrids' popularity is based largely on the ability to bend the hosel for each player's required lie and face angle. Tour vans have special jigs for this sort of bending. It's both challenging and fun to design a club that allows any pro shop to offer this level of customization, without compromising my design and weighting theories."